The most comprehensive
guide of its kind, ART/WORK gives artists of every level the tools they need
to make
it in an art world so competitive one dealer likens
it to “the Sopranos, except nobody gets killed.” Whether you’re
an art school grad looking for a gallery, a mid-career artist managing a busy
studio, or someone just thinking about becoming a professional artist, this
indispensable resource will help you build your career and protect yourself
along the way.
Unlike other creative professionals, visual artists don’t have agents or
managers. You have to do it all yourself, at least until you find gallery representation—and
even then, there are important business and legal issues you need to understand
to stay in control of your career and ensure you’re being treated fairly.
Heather Darcy Bhandari, a gallery director, and Jonathan Melber, an arts lawyer,
walk you through these issues so that you can essentially act as your own manager
and agent. They show you, for example, how to tackle business basics such as
tracking inventory and preparing invoices; how to take legal precautions like
registering a copyright and drafting consignment forms; how to use promotional
tools like websites and business cards; and how to approach career decisions
such as choosing the right venue to show your work.
In addition to drawing on their own experience, Bhandari and Melber interviewed
nearly one hundred curators, dealers, and other arts professionals, in cities
across the country, about what they expect from and look for in artists. The
authors also talked to a host of artists about their careers and the lessons
they’ve learned navigating the art world. The book is full of their entertaining
anecdotes and candid advice.
No matter what kind of artist you are—or want to be—this book will
help you. ART/WORK covers everything you need to know to succeed, saving you
from having to learn it all the hard way—and letting you spend more time
making art.